PPC Marketing or PPC Advertising or Pay Per Click Advertising is an online marketing method in the context of paid online advertising . This includes all online marketing methods and channels that are billed on the basis of CPC (cost per click). You only pay if the advertising material has actually been clicked.
Among the PPC marketing methods include keyword advertising or SEA models such as Google Adwords or Yahoo Search Marketing , but also classic online display / banner Marketing , In-text advertising and Facebook advertising / -Ads are PPC Advertising or . PPC advertising .
What does pay per click mean?
Pay Per Click or PPC, to German -click fee is a digital form of compensation for PPC advertising where the advertiser pays only when clicking on the ad. Pay-Per-Click was once introduced by the US search engine Goto.com, which today operates as the Yahoo subsidiary Overture. It is a common billing model in online marketing in which the service is billed per click (page view).
Payment is only made if a search result or other advertising material is clicked on, and not for the display itself. Text ads , display banners, etc. are primarily advertising and must be labeled accordingly.
Pay Per Click is particularly interesting for smaller companies and those interested in low budget, because this form of advertising enables them to place advertisements on well-known portals and search engines with little financial outlay.